Call Center Customer Relationship Management Handbook and Study Guide (ICMI's Handbook/Study Guide)
By Unknown Author.
Description
Customer satisfaction and loyalty have become key objectives for organizations as they recognize that long-term customers cost less to service and are more likely to spend more with the organization. The call center is the place where many of these objectives are carried out — one contact at a time. The Call Center Customer Relationship Management Handbook and Study Guide provides call center professionals with the information they need to build customer relationships effectively. It begins by exploring key customer relationship management principles, including the value of customer ...
ISBN(s)
0970950764, 9780970950765
