Strategic Marketing Management: A Pacific Rim Edition
By David A. Aaker.
Description
This Australasian adaptation of Aaker\'s popular Strategic Market Management text retains the conciseness of the original, while bringing an abundance of local examples to enhance the text\'s relevance to undergraduate students from Australia, New Zealand, and the Asia Pacific. Marketing planning and analysis is at the forefront, along with Aaker\'s traditional strong focus on strategic planning to achieve a competitive marketing strategy. Increased student pedagogy will make the adaptation more student friendly and appropriate for undergraduate classroom use.Features:New cha...
ISBN(s)
0470805064, 9780470805060
