The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
Description
A nonprofit's real-world survival guide and nitty-gritty how-tohandbook This down-to-earth book shows how to hack through thebewildering jungle of marketing options and miles-long to-do liststo clear a marketing path that's right for your organization, nomatter how understaffed or underfunded. You'll see how to shape amarketing program that starts from where you are now and grows withyour organization, using smart and savvy communications techniques,both offline and online. Combining big-picture management andstrategic decision-making with reader-friendly tips forimplementing...
ISBN(s)
0470539658, 9780470539651
