Social Media Marketing
By Unknown Author.
Description
Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."― TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as st...
ISBN(s)
1526423871, 9781526423870
